The Karlfeldt Center
A whole space, built to their brand
Not just a wall. A complete brand environment: a preserved-moss lobby feature, a living kokedama pegboard, logo frames, and custom birch wayfinding, all designed around one identity.
Four elements
Wall, pegboard, signs, wayfinding
Living + preserved
Real plants and lasting moss
One brand
Front desk to suite doors
The brief
TKC Aesthetics & Wellness wanted their space to feel as considered as their care. Reception, wayfinding, and the moments in between all needed to carry the same brand, without ever feeling clinical.
What we built
A preserved-moss feature wall with integrated lettering anchors the reception. A living kokedama pegboard brings movement to the lobby. Round moss signs carry the monogram, and custom birch signage handles wayfinding down to the suite doors, so the brand holds from the front desk to the last hallway.
The result
Patients notice. The greenery softens a space that could easily read as sterile, and the team hears about it constantly.
“So many patients have commented about how they brighten up our space. The moss walls and kokedama plants bring so much life to our space.”
Why it matters for your space
- One brand, every surface. Moss, signage, and wayfinding designed together read as intentional, not assembled piece by piece.
- Living and preserved, together. A preserved wall needs nothing; a kokedama pegboard adds real, tendable life where it counts.
- Built to last. Preserved moss holds its color and texture for years with no water, light, or upkeep.
More from this project
Tell us about your space
Send a photo and a rough budget. We'll tell you what's possible, what it costs, and when we could install it.